Hello!

I am Charu - a User Experience Designer with a background in content strategy and marketing, experienced in driving growth at startups and scale-ups

Calgary, Canada

With a blend of natural empathy, strategic insight, and critical thinking — I help build and grow products that bridge marketing, product, and design — ensuring a holistic perspective on product strategy. My strength lies in researching, connecting disparate ideas, drawing meaningful insights, and translating them into actionable strategies.

I am passionate about solving problems through first-principle thinking and perpetually curious to learn more and evolve. I enjoy working on projects that leverage technology to create accessible and valuable tools.

I bring a holistic, user-centered approach to crafting impactful tech products that bridge business goals and user needs.

About Me

SELECTED WORK

Website Widget for Voto App

Designed Voto’s website widget to increase engagement, improve conversions, and build user trust. The result? 100% usability approval, 60%+ engagement likelihood, and 80% brand trust enhancement.

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Reducing Cognitive Load with Sorted

A mobile app that helps users save, organize, and recall online content effortlessly, enabling them to focus on what matters most.

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Elevating E-commerce experience with AR tech

As part of a UX Challenge, I redesigned the Shein App. Our team was among the top 4 scorers out of the 27 teams.

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Charu's expertise in user experience design was instrumental in shaping an upcoming feature in our app. Her ability to ask the right questions and deeply understand project requirements stood out, as did her constructive approach to feedback. She delivered exceptional designs and a prototype that exceeded our expectations. Charu was a joy to work with, and I wholeheartedly recommend her as a valuable asset to any design team

Kajal Dattani

Co-founder, VOTO App